Arcane
ART DIRECTOR & CREATIVE LEAD
RIOT GAMES / ENTERTAINMENT MARKETING
Arcane is the 4x Emmy-Award winning animated TV show based on the widely popular videogame, League of Legends, produced by Riot Games. Released worldwide on Netflix in November 2021, the show is currently the highest rated Netflix original series in history, with a 100% rating on Rotten Tomatoes, and has appeared on the Netflix Top 10 chart in over 85 countries, peaking at No. 1 in the Global Top 10 Chart.
As the Marketing Creative Lead and Art Director, I oversaw the branding and visual direction for the show’s promotional campaign, as well as overall creative across print, A/V, social, web, in-game collaborations, partnerships, and live events.
Branding System
Promotional Art
Official Key Art
Original Soundtrack Album Cover
Official Website
Official Trailer
Arcane World Premiere
The Arcane Premiere took place at Riot Games campus in Los Angeles, California. Attendees traversed through the gilded city of Piltover, complete with a Hextech machine, and the night culiminated at the afterparty in the neon-lit Undercity. Guests included the cast and creators of Arcane, musicians Pusha T and Mike Shinoda, as well as gaming influencers and personalities from around the world. The premiere was also live-streamed on Twitch and Youtube, allowing viewers to participate digitally.
All photos are property of Riot Games
Partnerships
We had the honor of collaborating with some of the most innovative partners for the release of Arcane including KRINK, Compartes Chocolatiers, Fortnite, Fenty Beauty, PUBG, Bud Light, and Magic the Gathering.
Outcomes
4x Emmy Award Winner including Outstanding Animated Program
100% Score on Rotten Tomatoes
Appeared on Netflix Top 10 in 85 Countries
Peaked at No. 1 on Netflix Global Top 10
Netflix viewers watched 38.4 million hours from November 15th to 21st alone
Contributors
Executive Creative Director: Spencer Kaplan
Art Director & Creative Lead: Jane Lim
Designers: Ariel Hunt, Jane Lim
Producer: Megan Pulver
Design Partner: Collins
Website Partner: MediaMonks
Event Partner: Redrock Entertainment