Fortnite x Nike Air Max
ART DIRECTOR
EPIC GAMES
Fortnite’s latest collaboration with Nike featured a fully realized digital world inspired by the history of Air Max created in Unreal Editor for Fortnite (UEFN). The playable island, known as Airphoria, included a treasure-hunt storyline with collectible sneaker-head content, and two exclusive Air Max skins. The collaboration also launched with real-life sportswear collection that can be purchased on Nike.com.
This unique collaboration was featured on numerous fashion outlets covering sportswear and sneaker culture, including Hypebeast, Complex, Vogue, and WWD.
Announcement Trailer
Contributors
Creative Director: Conor Rechtschnaffner
Art Director: Jane Lim
Designer: Rico Macias-Zepeda
3D Artist: Kerrington Sky
Concept Artist: Zac Rabon
Producer: Jamie Domach
Animation Partner: Golden Wolf