LoL Esports

 

ART DIRECTOR
RIOT GAMES / GLOBAL ESPORTS

LoL Esports is the official League of Legends sports organization managed by Riot Games. LoL Esports currently oversees 12 professional leagues across the globe with over 100 teams, and produces the most-viewed Esports spectacle in the world, the League of Legends World Championship.

In 2020, we rebranded LoL Esports with a new brand identity as the sport continued to grow in popularity and scope. We looked to elevate the brand from its humble beginnings with a premium, modern, and prestigious aesthetic while staying true to its League of Legends DNA.

 
 

The visual identity system centers around a stylized depiction of the iconic game map, which ties the brand to directly to the game.

 
 
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The rebrand kicked off with a launch video celebrating the impressive roster of leagues, players, events, performances, and fans that have built the sport into the global phenomenon it is today.

 
 
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Contributors
Creative Director: Matthew Manarino
Art Director: Jane Lim
Brand Manager: Joe Elliot
Producer: Cassie Jo Dull
Motion Graphics: Joyce N. Ho
Designer: Cory Schmitz

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Riot Games Rebrand
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Worlds 2020